Graphic
Designer Brian Young
is a graphic griot. "As a graphic designer, I bring words to life
with literal imagery. I see myself as part of a team that
helps pass on our history and knowledge of currents events," he said.
From
Young's perspective, many Black publications struggle to survive
partially because they too often present readers with graphic layouts
that do not compete with the designs in non-Black
publications. "A non-effective design has a financial
impact," he added.
Young
explained that most advertisers see publications as vehicles to reach
current and potential customers. He added that vehicles that look
uninviting are not the ones that many readers will want to read or
share with others.
"Our
experiences," he says, "have conditioned us to print newspapers,
magazines, advertisements, and other communication tools that are not
as good as consumers should expect from us. The words may be on
point, but image wise, many of the publications and other communication
tools lack fuel." However, Young has observed that newer
Black publications are breaking from the past. "They are more
likely to have competitive contemporary designs that compete with the
layouts that are often in non-Black publications."
His
Work with Port Of Harlem
Since
its
biannual May 2003 issue, Young (who is not related to Port Of Harlem publisher Wayne
Young) has worked with Port Of Harlem.
"I saw the publication as
one with substance, something we rarely see in our community. To
make it solid, it needed a more competitive design," he commented.
Since
designing the cover for the May 2003 - October 2003 issue, Young has
increased his involvement with the magazine and is now fully
responsible for its mature, competitive look, cover to cover.
"Wayne, the publisher is responsible for the words. I take care
of the images," he added. Young also demonstrates his massive
creativity by giving each of the advertisements that he designs in the
publication a unique look.
To
stimulate his creativity, he routinely looks at the work of other
designers, reads design publications, and talks with other
professionals in the industry. However, being creative is
only one part of the job; a proficient designer in today's world must
be technologically astute. "I learn how to use new software and
hardware every year," he said.
He
added, "However, it's not so much about how many packages a
designer knows, but how proficient he or she is with the design tools
he or she uses." With Port
Of Harlem, Young also troubleshoots and corrects problems
created when other players in the production process, such as a
printer, uses a process or software not fully compatible with the
software or process that Port Of Harlem uses.
He
Wanted to Draw Like His Cousin
His
interest in graphic designing started when he was a child. Simply
put, he wanted to draw like his cousin. At Bishop McNamara High
School in suburban Maryland, he would voluntarily create flyers
and posters for school dances and other activities. "In high
school, I won an art award. That pushed my interest even
further," he recalls.
After
a
year at Prince Georges Community College, an instructor noticed Young's
artistic gift and suggested that he enroll in a more challenging
curriculum. After investigating several schools, his father, John
Young, enrolled him at the Corcoran School or Art.
"I
spent
the first year developing a foundation by studying a broad range of art
genres from painting graphics to photography. During my second
year, I gravitated to graphic arts," he recalled. In those
days, most designers, including Young, did their work by hand on
drafting tables and used waxers and rulers.
From
the National Air and Space Museum to Digital Underground
Computers
have changed the way designers work forever and Young has been part of
the change. For example, at the National Air and Space Museum
(NASM), Young helped the organization move from making exhibit labels
using the ancient art of silk screening to making them electronically
with a computer. It allowed NASM to create exhibit panels more
efficiently. There are panels on exhibit today at NASM that have
Young's touch.
To
his
design firm, Young brings 20 years of experience. He brings his
experiences in graphic arts from working with organizations like
Digital Underground and Washington Linkage Group to the Coalition for
Black Civic Participation's Unity '04 campaign. He has also
worked on former Baltimore mayor Kurt L. Schmoke's "Stop the Violence"
initiative, and with the National Newspaper Publishers Association and
the American Civil Liberties Union.
As
an
innovative and creative strategist, he gives public, private and
nonprofit clients the full force of his energy and enthusiasm.
"My goal," he says, "is to offer our people the best communication
vehicles that are possible and to make the tools solid." |
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