Media Comparison Chart
Port Of Harlem Snippets

Below are the classic advantages and disadvantages of advertising in various media.  From the chart below, you can see how Internet and magazine advertising (a multi-media combination) can increase and maintain consumer awareness of your business in the long run.

Medium	
Advantage(s)	
Disadvantage(s)	

Internet	
!	Message can be changed and quickly updated
!	Message can be interactive	
!	Not everyone has access to the Internet

Direct Mail	
!	Personalizes ad message
	
!	High cost per person	

Newspaper	
!	Reader can easily go back to your ad
!	Messages can be current
	
!	Short life span
!	Poor reproduction	

Outdoor Advertising	
!	Ability to promote company near establishment
	
!	Brevity of message	

Radio	
!	Can be heard anywhere
	
!	High cost	

Television	
!	Prestige
	
!	High cost	

Magazine	
!	Long life
!	Free extra services
!	Quality reproduction
!	Reader can easily go back to your ad
	
!	Messages must be created well in advance